The US Bureau of Engraving and Printing is an exciting place where cash gets made, but their current image is boooring. That's why we want to rename it The BEP, and turn this centuries-old museum into a fun institution where young money-makers can gather and bask in the glory of dolla dolla bills.
Out of Home
We juxtaposed the architecture of a 200-year-old museum with fresh signage to illustrate how relevant The BEP is to modern moneymakers.
The Rainmakers’ Club is an elite society for patrons of The BEP museum. Membership starts at a rate of $1,000 per year, and includes perks and exclusive swag.
Super Fly Shirt