katehillstead@gmail.com​  |  Tel: 770-241-0178


Nescafé is instant fuel for those who moonlight their passions. 

When the sun goes down, night owls find inspiration for new ideas. We highlighted that shift in perspective by using red overlays to uncover ideas that wouldn't be visible in daylight.

Copywriter: John Vasiliades


Mosaic is a legal consulting firm in Atlanta. 

Out of Home

Nocturnal Blend

Nescafe will create a new blend with extra caffeine to help moonlighters stay awake longer.

The back of the package will slowly reveal hidden messages as the coffee is consumed.