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A Strong Drink for a Strong Lady
People usually give their mothers flowers on Mother’s Day. But moms aren’t delicate. They go through some tough shit. Instead of flowers, give your mom Four Roses Bourbon. A strong drink for a strong lady.
Copywriter: India Allen
Special edition packaging for the Mother's Day blend
Mother's Day Brunch
On Mother’s Day, bring her to the Four Roses tasting event. Moms get in free.
Special Edition Cards
Mother's Day greeting cards will be included with every purchase of a special edition bottle
Out of Home
Billboards to be placed near liquor stores in the weeks leading up to Mother's Day