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Four Roses

A Strong Drink for a Strong Lady

People usually give their mothers flowers on Mother’s Day. But moms aren’t delicate. They go through some tough shit. Instead of flowers, give your mom Four Roses Bourbon. A strong drink for a strong lady.

Copywriter: India Allen

Special edition packaging for the Mother's Day blend

Packaging

Mother's Day Brunch

On Mother’s Day, bring her to the Four Roses tasting event. Moms get in free.

Special Edition Cards

Mother's Day greeting cards will be included with every purchase of a special edition bottle

Out of Home

Billboards to be placed near liquor stores in the weeks leading up to Mother's Day