Pinxi

The Glitter Garnish

Pinxi is a brand of food-safe glitter designed to be the perfect decoration for home bakers.

Our team crafted the brand entirely from scratch. We named it, created the product lineup, packaging, advertising campaigns, photography, illustrations, and an 80-page brand book. 

This was my first-ever branding project, and from that point on, I knew branding is where my heart lies. I was personally responsible for the icons/illustrations, colorway, branding book layout, photo styling, and cupcake-bite modeling.

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My wonderful teammates:

Art Direction: Daniel Hunley

Graphic Design: Zabrina Quidiello

Copywriting: Shelby Miller